Emotional rebranding of the Ultravist brand through a customer insight-based campaign under the tagline “It’s all about U”.
The KEY facts
- A key factor in the development of the campaign was to capture the point of view of radiologists, to emphasize their role in diagnostics while positioning the Ultravist brand as essential in radiology.
- Brand story and key visuals were then consistently applied to measures such as brochures, congresses, events, apps and also special employee actions.
- And last but not least, employees and especially the sales department of Ultravist were involved and enthusiastically supported the campaign.
Great team and a lot of creativity combined with passion. I was excited!