Social Media
Kooperationsgemeinschaft Mammographie
Informingo
Campaign
Encouraging social media campaign for the breast cancer month of October 2016, with emotional and informative content on all aspects of mammography screening.
![](https://www.antwerpes.com/app/uploads/2018/04/material_informingo_mobil01.jpg)
The Key Facts
- The Informingo and the corresponding Informingo ribbon emotionally inspired the campaign as an attention-grabbing symbol and visual design framework and served as a symbol of solidarity and a call for information.
- Facebook was the central communication channel – but was enhanced with additional online channels and offline activities.
- An important success factor besides the strong activation of the Facebook community was the involvement and enthusiasm of the screening units as well as participating gynaecologists for Informingo.
![](https://www.antwerpes.com/app/uploads/2018/04/fakten_informingo01.jpg)
customer voice
We were enthusiastic about Informingo right from the start and had a lot of confidence in the campaign. But we didn’t expect a reach of over 350,000 per month and up to 1,200 interactions per post. The campaign was a complete success!