Content & Relations
Conception and implementation of a scientific pre-launch campaign and subsequent expansion into a comprehensive product-neutral information and medical education programme for nephrologists.
The key facts
- The central element is the website www.compact-renal.com, which is run in close cooperation with an editorial board of KOLs.
- The program offers the latest news, expert videos, slide decks, eLearnings and other services for nephrologists.
- The focus of our promotion is on eMarketing, social media advertising and congress activities focused on Europe.
The concept was innovative and coherent. I’m glad that we had the courage at the time to implement the project and to continue it consistently ever since.