Development of a brand image that strongly and confidently conveys Adempas’ unique position in the therapy of CTEPH, while at the same time giving scope to focus on the effectiveness in the indication PAH.
CTEPH = chronic thromboembolic pulmonary hypertension
PAH = pulmonary arterial hypertension
The key facts
- The new brand presence positions Adempas via the key visual and the tag line “effective2”, which immediately communicates key benefits and stands out from the crowd.
- The actions that we implemented included sales representatives’ materials such as delivery cards and flyers, eDetailer discussions and trade fair appearances.
Finally, the field service had a relevant start for the doctor’s consultation and thus assured the attention.