The launch of the Apple Watch in April 2015 was met by much fanfare and initially fêted by Apple fans. The Watch was developed to be well-suited for the healthcare sector, with built-in sensors that measure the heart rate, walking and running. Nearly a year later, and with the launch of Apple Watch 2 potentially on the radar for some time during 2016, many are questioning if the Apple Watch is little more than an expensive toy. Although Apple is cagey about sales figures, analysts suggest it is not living up to expectations. The monitor is relatively small, its interaction with apps is limited and it appears more a fashion accessory than a watch. However, that is not to say it does not have great potential – we think it does, particularly in healthcare.