News - Creative Creature - antwerpes ag

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It’s drafty!

I’m talking and posting quite a lot about digital transformation right now – be it in presentations, at LinkedIn or in remote calls. In doing so, I mainly focus on aspects for marketing and find answers to these and other questions: “How do I develop the right patient platform?”, “Can I automate something in this multichannel campaign?”, “Are interfaces to SalesForce or Veeva possible?” or “Which KPIs are of interest to management?” – just to name a few. more

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Are data taking over and do humans take benefits?

At the last Data Natives conference, antwerpes CEO Thilo Kölzer moderated a healthcare-related panel discussion on Big Data, AI, Deep Medicine and DTx. Nicole Büttner, Carina Walter and Roman Rittweger were the panellists. more

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The Medflix Principle

Netflix excels at attracting users to its platform and hooking them on to the content it provides. For several years, pharmaceutical companies have wanted to achieve the same thing with specialised medical content. But is it that easy to transfer the “Netflix principle” to the pharmaceutical industry? What kind of data do we need to make this possible and which mechanisms are required for curating and customising content? more

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Exploring a new goldmine

As many big companies claim to become a “data company“ or a “platform“, it’s worth to dive deeper into the “data issue“. Take a look at Novartis, a Top10 global pharmaceutical company, that regularly causes a stir by stating that it takes and will take many efforts to become a “medicines and data science“ company. Well, data is not new to pharma. Countless studies for thousands of diseases were conducted in the past decades, so data mining is quite familiar for such kind of companies. New is the fact that they put it in the headline. more

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AI, AI, Captain?

The topic of artificial intelligence (A.I.) has held our fascination in popular culture for decades. From Isaac Asimov’s seminal I, Robot in the 1950s to Spielberg’s movie A.l. and current TV hit Westworld, the concept of a machine, a software program, or a bot thinking and acting like a human being has intrigued us. But while A.I. in fiction is usually portrayed as something of a threat to mankind, the reality of its use today is something that is extremely beneficial. It is incredible to think of new insights being made through A.l. analysing millions of pieces of data, finding patterns and creating automated procedures and processes. We paid a visit to the recent A.I. Expo in Amsterdam, Europe’s leading business conference in matters of A.I. to gain insights into latest thinking on the topic. more

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Social media – balancing bots and empathy

Social media platforms allow healthcare companies to enter into direct dialogue with their target audiences, to identify their needs and to provide effective services. However, for many healthcare companies there are challenges to overcome. How can I engage on social media in an authentic way? How can I engage my target audience and maintain an ongoing dialogue? more

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Virtual reality: fresh ideas for healthcare communications

Do you remember Second Life? The online 3D infrastructure launched in 2003 that allows you to move around a virtual world with avatars that represent actual people and make purchases there? I like to compare virtual reality (VR) with Second Life – but to point out the differences rather than the similarities. more

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