The Healthcare Communications Specialist
antwerpes develops and delivers creative marketing and communications concepts for the healthcare market. Based in Germany, we bring experience and expertise from a demanding healthcare environment to the European setting. While taking into account the strict regulations of the healthcare market, we offer a range of innovative solutions from a single source.
Covering everything from creative concepts all the way to strategic branding, we forge striking campaigns for global and local healthcare markets. We have an in-depth understanding of which communications channels to use in each situation, we know the mechanics of online and offline point of sale, we harness the power of marketing and dialogue communications, and we are creative and able to tailor our communications when localizing international campaigns.
DIGITAL, MOBILE & IoT
With a focus on interactive applications we specialize in e-marketing, online activation, e-detailing, building websites, apps and non-treatment care solutions (software tools). KPI measurement, reporting and optimization are essential elements of this. We also develop concepts for the internet of things, augmented reality, virtual reality and, as a certified Google partner, implement healthcare-specific SEM campaigns.
Medical education is also a core competency of our agency, be it for doctors and pharmacy staff or employees in pharmaceutical and med tech companies. Whether it is conducted via purely digital or blended learning, and certified or not – we offer an all-inclusive package to suit you. In addition to the medical content, we always take care to provide a nicely designed, appealing and engaging session, utilizing the latest technologies where applicable, such as augmented reality and virtual reality.
CONTENT & RELATIONS
We are experts at interacting and communicating with scientists, social media communities, and journalists. We establish and maintain relationships – regardless of whether these are long-term or in context of a specific activity. Further, we are content specialists, skilled at writing copy that engages and resonates with different target groups, whether they are healthcare professionals, patients or the general public. And we support with influencer marketing and social media advertising.
Facts & Figures
antwerpes belongs to the DocCheck Group with Europe’s biggest and fastest-growing community for healthcare professionals, DocCheck Medical Services. The agency is a certified Google Partner.
Established in 1990
Sales in 2016: approx. EUR 13.4m
Employees: approx. 125 (Q1/2017)
Location: Cologne / Germany