Agency
The VirUs
Healthcare communication that is contagious.
Antwerpes ag is the creative nucleus of the DocCheck Group and sees itself as an agency for creative digital transformation in healthcare marketing.
With solid know-how, the latest technologies, and creative approaches, antwerpes offers a full-service portfolio: Whether you’re looking for positioning, campaign ideas, omnichannel strategies, YouTube spots, virtual/augmented reality apps, medical content, eDetailing or customer data platforms: the 200 Creative “Creats” at antwerpes are ready to plan, analyze, advise and implement it for you.
BUT BEWARE:
You may find the content here contagious!
Our DNA
FULL FOCUS
Pharma & Healthcare
LOCATION
Cologne, Germany
FOUNDED
1990
IPO
17. April 2000 (Holding)
EXECUTIVE BOARD
Thilo Kölzer (CEO)
Michael Vorbrink
Christiane Schrix
Types of infections
We develop unique campaigns for the international and national healthcare market – from creative conception to multichannel campaign planning and strategic brand management. In doing so, we consider all relevant communication channels: Because we know the mechanics of online and offline point of sale and are very aware of the power of sales and dialogue communication. Even when adapting international campaigns, our creativity level remains exceptional.
We unite our Medical Advising and Engaging Content teams – which gives us a keen eye for scientific correctness and content relevance at the same time. Furthermore, it helps us develop smart content strategies, editorial planning, and a wide range of formats from texts to quizzes to podcasts or videos. Check out our portfolio and discover our convincing medical content for different target groups.
Specializing in interactive applications, we focus on eMarketing, Marketing Automation, eDetailing, Site Building, Apps and Non-Treatment-Care Solutions (Software Tools). KPI measurement, reporting, and optimization are just as much a part of our services as a look at UX/UI. In addition, we develop concepts for the Internet-of-Things, Augmented Reality, Virtual Reality and, as a certified Google partner, implement healthcare-specific SEM campaigns.
Medical Education is another of our core competencies and targets for doctors, pharmacy staff, or even employees of pharmaceutical companies. Whether purely digital or as blended learning, certified or non-certified – we offer the all-inclusive package, ensuring an appealing design and a flawless technical and interactive implementation with the latest technologies such as augmented reality or virtual reality. In short: We bring medical content to life!
Whether it’s for professionals, patients, or relatives, Rx, OTC, or DTx; we take on the creative social media conception and, using social listening, identify the right platforms and the relevant talking points for you. Our core competencies include the creation of target group-specific content, subsequent community management, and PV monitoring. Besides, we use social media advertising and the targeted integration of influencers to present the product or service portfolio of our clients to the market.
With media planning at antwerpes, clients are offered a comprehensive media strategy from one source. Alongside campaign conception, planning, control, and optimization, direct publisher communication is also part of the portfolio. With individual workshop formats, modern technologies for personalization, and the use of artificial intelligence for campaign optimization, we guarantee watertight media planning. As part of the all-round happy service, we also offer the creation of advertising materials.
Customer Population - Abstract
