Marketing automation – software that automatically carries out repetitive marketing tasks such as promotional emails, social media posts, website updates, etc. – is often considered as a subset of customer relationship management (CRM). But it is perhaps more than that: marketing automation may have the potential to actually replace CRM in its conventional form.
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Digital transformation is a popular topic, but it manifests itself differently, depending on the industry and sector. Thilo Kölzer sees opportunities to extend or to transform marketing with technologies such as the Internet-of-Things, artificial intelligence and virtual reality.
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Köln, 22. Oktober 2015. Nach sieben Jahren in verschiedenen Positionen bei antwerpes übernahm Christiane Schrix ab dem 1. Juli 2015 die Leitung der Unit Digital & Mobile der antwerpes ag. In ihrer neuen Position forciert sie besonders die fachliche Weiterentwicklung …
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