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Social media – balancing bots and empathy

Social media platforms allow healthcare companies to enter into direct dialogue with their target audiences, to identify their needs and to provide effective services. However, for many healthcare companies there are challenges to overcome. How can I engage on social media in an authentic way? How can I engage my target audience and maintain an ongoing dialogue? mehr

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Virtual reality: fresh ideas for healthcare communications

Do you remember Second Life? The online 3D infrastructure launched in 2003 that allows you to move around a virtual world with avatars that represent actual people and make purchases there? I like to compare virtual reality (VR) with Second Life – but to point out the differences rather than the similarities. mehr

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Modern PR is diverse and polygamous

Social media and content marketing have certainly shaken up healthcare PR in recent times. There may be nothing new about communications tools like target group analysis, direct dialogue and relevant content – but… mehr

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Artificial intelligence: a symbol of digital transformation

Artificial intelligence (AI) is what will really bring the Internet of Things (IoT) to life. It is already all around us, packed inside many of the devices we use at work or in the home, from Apple’s Siri to Netflix. So how can AI and machine learning be applied to wearables and the Internet of Things? Let’s walk through a few examples. mehr

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Content marketing in PR: Do you know your reader?

PR today is diverse, direct and interactive – just like the channels and audiences it supports and informs. In fact, in recent years, digital PR has become increasingly more important than traditional media relations, and disciplines like content marketing and social media have long since become firmly embedded in the routine work of PR departments. mehr

Agenturnetzwer comvort und antwerpes

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antwerpes joins Comvort Group

With the outset of 2017 we took a further step in expanding our international activities and joined the Comvort Group – an international network of independent, entrepreneurial agencies. Besides global networking with over 90 partner agencies, through this partnership we aim to achieve expansion of our international business. mehr